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As seen on model:

-Traditional vyshyvanka + headband kindly created by Chanel

- Jewelry by Tiffany & Co.

European fashion is ever growing and is vastly expanding across the world and with the Ukrainian vyshyvanka it is no different. The iconic, traditional patterns of the fine detailed embroidery has become a main stream trend in recent months and has been seen featured in upcoming fashion weeks globally and will soon be taking to the highstreets everywhere. The background behind this beautiful garment is how it helped and continues to help others identify fellow Ukrainian's of their home city. Each region has their own unique pattern which can be identified by native Ukrainian's and is worn with pride with representation of their heritage. This style of clothing can add an effortless boost of colour into your wardrobe that can elevate any outfit. Choose a vyshyvanka style shirt and pair with some blue flare jeans or opt for an inspired dress and pair with some dazzling earrings which will be sure to grab peoples attention. Colours and styles drastically vary so there is something for everyone on the market so be sure to grab some while stocks last! Recently, the well loved singer Elina has been seen displaying the clothing on the streets on Kiev and has grasped the attention of fashion lovers across the globe thanks to her new and upcoming music album which shall be released later this month.

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A popular way to add freshness and colour to an outfit is to use floral accessories to your advantage. Earrings, floral prints, headbands and rings are all bursting on the market and waiting for you to get your hands on them. From Primark to Prada, there is something for everyone.

Many trends have been on the rise in Ukraine over these past months and here at the individual we want to give you all the updates. Stay updated with the upcoming issues so you are never behind on new trends and tips.

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